I may be the last one to discover this, but I just found out the best way to view shops on Etsy. You know how cool the front page gallery always looks? Well, you can make every shop look that great. Once in a shop, choose "gallery" instead of "list" for viewing shop items. You can find the buttons just underneath the shop announcement section, to the right of the page numbers.
I love the new view....the pictures are bigger and you can appreciate the artistic look of it all! Enjoy!